You’d think I see enough kids’ movies and am subjected to enough children’s programming to be aware of most of the upcoming family-friendly features.

We’ve seen the trailer for “Beverly Hills Chihuahua” so many times that my daughter bounces around yelling “ChaWOWwow” all the time.

We’ve even also seen the trailers for “Hotel for Dogs” and “Bolt” (about a TV star dog). I’d say the year is just going to the dogs, but that wouldn’t really explain why the “Madagascar 2” trailer shows before every movie I see these days.

So, where’s the hype over “Space Chimps,” which is opening this week to almost no fanfare?

I wouldn’t even know it existed, except for a sticker on the door at the movie theater and, of course, my job.

But my daughter knows. She can’t read, so she can’t figure out the date. She can’t tell time. But somehow she knows that “Space Chimps” opens this weekend.

Since my daughter’s birthday falls on Sunday and my parents already claimed Chuck E. Cheese, I get to take my daughter to “Space Chimps.”

I didn’t really HAVE to go look at the trailer to figure out that it was a movie about chimps in space, but I figured I might as well give it a look. Now I see why it hasn’t generated a lot of buzz.

If the movie has escaped your notice, too, now’s your chance to watch the trailer:[kml_flashembed movie="http://www.youtube.com/v/_OGFM6p4AnQ" width="425" height="350" wmode="transparent" /]

This entry was posted on Wednesday, July 16th, 2008 at 6:17 am and is filed under Family Tree. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.